1. Know your brand
Before you create anything on social media sites like Facebook or Instagram, you should be familiar with your brand's fundamental values, messaging, and, of course, branding rules. Your brand colors will most likely dictate the overall appearance and style of your social media outlets. Once you've completed all of that, we may go on to the next
2. Market and Competition Research
This is another step you should take before posting anything on the internet because if you do the same thing as your competition, you will not stand out and you will not use the full potential of social media. So, be sure to check what your competitors do so you can see what you can do better and how you can stand out.
3. Inspiration, Inspiration, and More Inspiration!!
Once you've determined the fundamentals, such as brand colors and activities required to stand out, you should begin collecting ideas and inspiration on how to bring it all together. And by inspiration, I mean Pinterest, Pinterest, and more Pinterest! It's the ultimate destination for all the inspiration you'll ever need, no matter what you're looking for.
4. Templates v/s DIY (Design It Yourself)
You must now make one of the most important judgments regarding your social media approach. Will you employ social media templates or use a distinctive DIY (Do It Yourself) approach? Using pre-existing templates can make your procedure much easier and faster, but the appeal of a unique appearance may be more tempting to others. Whatever you choose, you will need to understand the fundamentals of Photoshop or Canva.